Goofy Foot was born in December 2016 out of a love for the Jersey Shore. More specifically, the unique surf and popular culture of the shore. It’s a culture that becomes engrained in you, shapes you. It becomes your way of life.
Participation in our culture comes with a shared responsibility. An intricate part of the culture of which we are so proud includes protecting the only planet we will ever know. Goof Foot was created to bring more responsible clothing options to market. The life cycle of production and disposal is one direction. We want to bend that vector into a circle. Take from waste to synthesize something new to promote a responsible lifestyle.
Our clothing utilizes a three hundred and sixty degree process. From the design, to the manufacturing, to the fulfillment. It sources recycled plastic bottles and upcycled cotton for materials and minimizes dyes. It significantly reduces the use of chemicals, water, and energy. While it completely eliminates plastic packaging.